Project Summary
Šoldi connects invoices, expenses, banking, payroll, inventory, bookkeeping, reporting, and month-end closing. The website presents that breadth through one working process, with clear roles and accountant review.
Project Snapshot
| Project | Šoldi |
|---|---|
| Industry | Accounting and business software |
| Focus | Product positioning, content structure, visual presentation |
| Year | 2026 |
| Website | soldi.co.me |
The Challenge
The product covers several areas that different visitors approach with different priorities. The website needed to communicate scope while keeping the opening message understandable and avoiding an overwhelming feature catalogue.
Strategy
The first screen identifies the audience and the product category in plain language. A financial overview with demonstration data gives the offer a concrete visual reference. Supporting blocks explain the controlled workflow, responsibilities, and contextual reporting.
What I Did
- Made the audience and accounting product category explicit in the main heading.
- Grouped the product story around the journey from documents to reports.
- Paired the explanation with an application screenshot marked as demonstration data.
- Provided product exploration and a request-for-presentation path.
Results
- A clear product category and local audience from the opening screen.
- An overview that connects accounting functions instead of listing them in isolation.
- A defined next step for businesses evaluating the software.
What This Project Shows
This project shows how a broad business application can be presented through a clear workflow and a readable hierarchy.
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