Experience in SEO and digital marketing
My professional background includes more than 25 years in digital marketing and 17 years with the American company Knowlegiate. I have worked on US and European markets, including the EU and the UK, with a particular focus on American audiences and business expectations.
I am the founder and CEO of Temelj and work as Growth and Innovation Manager at Knowlegiate. Earlier roles as Digital Marketing Manager and SEO Manager gave me practical experience in technical audits, SEO and SEM programmes, website development and conversion. International collaboration is a regular part of my work.
What That Experience Includes
I have helped plan, build and optimise more than 30 international websites, connecting technical SEO, content, PPC, email marketing, analytics and user experience. The aim has been better search visibility, more relevant traffic and clearer conversion paths.
That work includes multilingual strategies across seven major languages and markets. I adapt site structure, internal linking, content, messaging and measurement to the audience in each country. US, EU and UK projects have taught me to work with different expectations while keeping the commercial objective clear.
How I Work
I start with the business problem: who needs to find you, what they need to understand and what should happen next. SEO, AI SEO, AEO and GEO sit within that wider system alongside paid media, content, email and conversion.
A useful diagnosis separates technical barriers, unclear content, weak tracking and poor landing page performance. I turn those findings into documented priorities, then work through them in the order that can make the biggest practical difference.
Strategy and Growth
My work connects strategy with implementation. Technical foundations, content architecture, SEO, AI SEO, AEO and GEO need to support the same audience and business goals.
A clear website, reliable analytics and useful answers create a stronger basis for visibility and decision-making. I work with design, development and marketing teams to keep those parts connected and make improvements that remain useful over time.
Technical and Operational Background
I work closely with development teams on site architecture, crawlability, indexing, performance, structured data and analytics. Understanding the implementation helps me distinguish a marketing problem from a technical barrier.
My work has involved Google Search Console, Google Analytics, Tag Manager, Google Ads, Looker Studio, Bing Ads, HubSpot, Mailchimp, Ahrefs, SEMrush, Screaming Frog and internal tools for multilingual markets. I use AI tools for research and analysis with human review, source checking and editorial control.
What I Focus On Today
My current search work combines SEO with AI SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). AI SEO is my broader approach to AI-assisted discovery and carefully reviewed use of AI tools. AEO (Answer Engine Optimization) focuses on preparing reliable, direct answers that search and answer systems can understand and use. GEO focuses on how credible content can be discovered and used or referenced in generated AI responses. These areas overlap and build on sound SEO foundations.
I connect technical accessibility, content structure, clear business information and verifiable sources with accurate structured data where appropriate. AI supports research and analysis, while I review the content and decisions myself. I assess organic performance and visibility in AI answers alongside relevant traffic, inquiries and conversions. The work aims to improve discovery and trust; it does not promise a particular AI mention or citation.
Work With Me
If you need stronger SEO, a clearer approach to AI search and AEO and GEO, or better digital structure, I can help you define the priorities and turn them into practical work.
I bring an international working perspective from US, EU and UK markets to businesses in Montenegro, Croatia, Serbia and beyond. Clear communication, reliable data and ownership of your digital assets are central to the way I work.
