Project Overview
Latenta is a research consultancy focused on human behaviour, customers, brands and strategic market research. Its website presents research services and case studies for organisations making important business decisions.
Project Snapshot
| Project | Latenta |
|---|---|
| Industry | Behavioural and market research |
| Services | Full SEO |
| Website | latenta.com |
Full SEO
The engagement covered full SEO for the website. The focus was on connecting technical structure, page optimisation and content with the way potential clients search for research expertise.
For a specialist consultancy, search visibility needs to work together with clarity. Visitors should be able to understand the research offer, recognise how it relates to their business question and find a relevant next step.
Project Focus
The project brings a specialist B2B offer and SEO into one coherent website approach, with an emphasis on relevant visibility, understandable service information and the path to an inquiry.
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