Email marketing is not just sending bulk emails, but it's a most effective marketing model. On this day, more than half of the human population has email. With that in mind, we have the tools to explore and utilize, being aware of EU GDPR law.
It is still about a simple email with a call-to-action button above the fold, driving users to buy products/services, visit your page, keep them informed. Simple emails, but steering their attention to react is a complicated job.
Emails are still old-school coding/templating because of the compactibility to email clients: Apple Email, Airmail, Microsoft Outlook, Gmail, Thunderbird, etc.
To get an email opened, you must make an engaging email header: writing a catchy subject line and make pre-header text that follows the subject line. Email must be actionable, with an involving story or a personalized discount which will make the user beloved.
Subscribers want to hear you regularly, once per week, or on colorable occasions. They don't desire nonsense, and they didn't subscribe for anything. Make a plan and think about what type of users you will aspire to, your targeted market, and what you can offer them.
I am building templates, compose email text and headers, building lists, and CTA buttons. I work with HubSpot and MailChimp. If you need email marketing that gives results, feel free to contact me, not next week, now!